“…Communication is intended here as the process of disseminating a project and making its results visible, accessible and desirable.
Strong discontinuities, radical scenarios, breakthrough innovations, are difficult to grasp for an external observer without outlining how the evolved context may give a different meaning to the alternative proposal; how consequently users shift their posture from today and may react differently; what possible benefits and eventual risks should be therefore taken in consideration…
All this interwoven mix of background, innovation, outcome, etc, is what we aim to capture and communicate in the images, movie clips and exhibitions we produce… “
Discover 3 examples of tools of communication that we use: key-frame, ad-posters, exhibition.
