Design driven toolbox
A handbook to support companies in radical product innovation
EDITED BY
F. JEGOU, R. VERGANTI, A. MARCHESI, G. SIMONELLI, C. DELL’ERA
PRESENTATION
The European VAlue Network (EVaN) project is a European Community funded research headed by MIP, the Politecnico di Milano’s business school, and in collaboration with 9 other European partners. Its main objective? To support European small and medium enterprises (SMEs) compete globally through the development of value intensive products: products designed to satisfy the growing intrinsic and intangible needs that dominate the consumer landscape. How do we expect to achieve this? By teaching European SMEs to better develop their abilities to understand, anticipate and influence the emergence of new product meanings, and share this knowledge throughout their new product development (NPD) processes and value chains so as to develop value intensive products.
European commission “research & technology development (RTD) programme”
Research project EVaN, European value network
IPS-2001-42062
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