“…talking about sustainable transition, stakeholders are obsessed with what they may loose because they feel difficult to imagine what they may gain…
Envisioning, visualising, showing in concrete terms ‘how life could be if…’ is key to project into breakthrough innovations and overcome psychological barriers to paradigmatic changes.
In order to share and assess new products and services we simulate scenarios and solutions according to the specificity of the project and trough different points of views: user using it; company providing it; developing interaction between them…The visualisation tools we use can be classified in “front view” (from the user side), “top views” (from the organisation side) and “time lines” (showing the progressive performance of the solution)…”
Discover 5 examples of tools of visualisation & simulation that we use: video-sketching, story-script, photo-stories, evidencing, rapid prototyping.
