SDS is what EU calls an ‘agile structure’: the first step that we do in front of a new challenge is to constitute an ad-hoc partnership in the circle of close collaborators and round of structures with complementary competences to better serve the different and specific purpose of projects…

SDS behaves also as a teaching opportunity between research and professional worlds receiving permanently young creative students coming from design schools and universities worldwide.



François Jégou

Director of the Brussels-based design research company Strategic Design Scenarios, has 20 years of experience in strategic design, participative scenario building and new product-services system definition.

He is active in various fields and research projects from investigating Creative Communities for Sustainable Living in China, India, Brazil and Africa with UNEP to European research project investigating social innovation to support sustainable transition, exploring the future of innovation or building a deliberative platform on nanotech.

François is scientific director of the public innovation lab 27e Région in France and the co-ordinator of the DESIS Europe, the European branch of the Design for Social Innovation and Sustainability network. He teaches strategic design at ENSCI Les Ateliers Paris, La Cambre, Brussels and Politecnico, Milan.

He organizes the Sustainable Everyday Project platform. This collection of scenarios and cases of social innovations asked: what might everyday life be like in a sustainable society? How would we eat food, move, work, and take care of each other?Last book on the subject: Collaborative Services, Social innovations and design for sustainability.