“…when you pick-up an apple with the intention to eat it or to through it away, the same gesture is triggered by the activation of different zones of your brain: a co-design process  requires action-oriented  interaction!

We involve users in design games we develop specifically for the purpose of each project. These design games enable the interaction of groups of users and designers: experts in usage challenge experts in new solution definition and reciprocally.

Sets of action cards, game-like environment, paper prototyping, act-in… any kind of stimulation material enable users to overcome passive consumer attitude, express their creativity and inspire new solutions…”

Discover 4 examples of tools supporting strategic conversation that we use: story-telling, micro-interviews, creative conversation workshop, co-design lab.