TOOLS / PARTICIPATIVE INVESTIGATION

“… Purpose of a co-design process is to generate new solutions rather than testing them. Instead of representative users in contexts, we look for what we call ‘friendly users’ which is to say, people assessing the new product-service but in a positive and friendly way, with empathy and willingness to overcome imprecision of mock-ups and beta versions.

By participative investigations, we mean therefore to spend time with users, show empathy and share their concerns, build trust with them and raise their interests in order to ensure their maximum constructive collaboration in the investigation…”