Advertising-like posters figure new product-service through a simulated advertising visual and related claim. Advertising is the way most users get a first contact with a new solution: it is then an appropriate and light way to simulate how the new service offer would look-like if it would effectively be introduced on the market.

In the Sushouse research project, five scenarios improving domestic sustainability were proposed in the form of ad-posters showing different products or services emblematic from the scenario. These ad-posters were used to present the different scenarios to potential adopter groups and assess their perception and conditions of adoption in different European countries.

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